CELLULITE

Remarks:

  • The medical aesthetics market is hot, and at the moment, much of that heat is coming from a tantalizing emerging market for the treatment of cellulite. Consumer demand is so great for cellulite treatments that a $3 billion cosmeceutical market has been created around lotions and massagers with minimal efficacy.
  • Cellulite is present in 90 percent of all women and 10 percent of men
  • Commonly, cellulite appears at the ages of 25 to 35 

Supporting Information:

Cellulite appears on the skin when fat builds up between layers of connective tissues, pushing against the skin. Cellulite is not considered a condition from a medical point of view because it is technically no more than the storing of fat under the skin (called “orange skin”.) The undesired effect of excess fat storage is the lumpy or bumpy looking skin surface. Commonly cellulite is found on the knees and upper arm, most commonly being seen on the thighs and buttock. Cellulite commonly affects women more than men, as there is a higher abundance of fat cells and fat layers in a woman’s body (thighs, knees, upper-arm, and buttocks). Cellulite also affects women due to the increase of estrogen in the female body.

Cellulite is not harmful since it occurs due to normal fat storage. Having cellulite does not mean you are overweight even thin individuals can develop cellulite. This is due to the decrease in estrogen causing the loss of receptors in the blood vessels, causing decreased circulation resulting in reduced collagen production. Though cellulite does not hamper your health, extreme excess of the fats in your diet or lifestyle could be harmful.

Recently cellulite for aesthetic purposes has become a very popular topic and many new prevention techniques are being developed and marketed. Most creams or other prevention techniques such as massages, which are costly and require 30-45 minutes daily, do not focusing on the real causes of cellulite. The enlarging of fat cells, poor circulation of blood, and increased water retention are a few key characteristics that cause cellulite. There is also a genetic linkage to the development of cellulite and the gender or ethnicity of individuals in which it effects.

Project Description:

von Hoffmann & Partner Technologies, after years of research and development, have created a new technology called Energetic Quanta Cymatic Communication Technology (EQCCT) and utilizing this technology will be introducing a new application as a cellulite treatment program to the market.

The EQCCT technology effectively penetrates the skin, where the fat is stored helping to break down the fats and reducing the undesired lumpy, and bumpy look of cellulite.

In cases where cellulite is already established, it will help eliminate the fat deposits and unlike many creams or oils that don’t penetrate the source, EQCCT penetrates the fat cells around the affected area allowing the body to help break down the fat. This increases the ability for the body to use the energy, reducing lumps and the overall undesired looked of excess fat (cellulite).

The EQCCT technology is not a single quick fix solution like a pill or cream. It is a complete system allowing consumer the flexibility to utilize the cellulite devices where needed. Because the solution is worn inside a panty or a short, the solution is extremely effective and begins to work as soon as product is worn.

The system consist of a panty or shorts having multiple pouches incorporated into the panty or short where the consumer would insert small EQCCT plates. This system allows the consumer to insert the EQCCT plates where needed (their thigh today and their buttocks tomorrow.)

Also, because apparel brands are crossing over into beauty, such as Wrangler and Triumph which infuse fabrics with Aloe Vera and other anti-cellulite or moisturizing ingredients, the product could be introduced into the apparel market.

 

Figure A: Concept cellulite treatment in shorts being applied

 

Validation

The von Hoffmann and Partner cellulite treatment is currently undergoing third party validation with cellulite suffers.

Key Business Goals

  • Reduce noticeable effects of cellulite on the skin.
  • Reduce buildup of fats under the skin.
  • Helps prevent the reoccurrence effect and provides maintenance routine.

Fundamental Characteristics

  • Treatment will reduce dimples caused by cellulite
  • Treatment will be administered through a specially designed and wearable panty or short utilizing EQCCT plates placed in desired problem areas.

Market Benefits

The undesired look of cellulite affect women and men on a daily basis. Introducing the von Hoffmann & Partner Technologies cellulite treatment, which actually targets the source of cellulite, reducing the undesired effects of fat being stored, provides the beauty market a natural, organic solution. By implementing the von Hoffmann & Partner technology into a wearable short and treating cellulite naturally at the source is the optimum and most natural method of treating cellulite.